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COFFEE COMPANIES CHALLENGED TO RAISE $200,000 FOR ETHIOPIAN Public-private initiative

USA Coffee Companies: You have a unique opportunity to
directly give back to the birthplace of coffee. When you donate to Grounds for Health’s cervical
cancer prevention programs in Ethiopia, your gift will be matched dollar-for-dollar by a
a public-private partnership focused on reducing deaths from cervical and breast cancer in Latin
America and Africa. Pink Ribbon Red Ribbon will double your impact by matching 1:1 every dollar
raised up to $200,000. By investing in this initiative, you will be part of the first-ever cervical cancer
prevention program in rural health centers of Ethiopia’s coffee-growing regions.
Each year, close to 13,000 Ethiopian women develop cervical cancer, and over 7,000 women die
from the disease.i Most of these women can be saved by increasing access to early detection and
treatment services. While there are clinics in a few city centers, no cervical cancer prevention
programs exist at the health center level in Ethiopia’s rural districts, where most coffee is grown.
Grounds for Health, a mission-driven non-profit organization born out of and with enduring ties to
the coffee industry, recently launched a cervical cancer prevention campaign in Ethiopia. This
program is the first of its kind, providing screening and treatment services to women in rural villages
of the Sidama region.
Royal Coffee of California and Dean’s Beans Organic
Coffee of Massachusetts have created the East vs. West Roasters Challenge for Cervical Cancer
Prevention. This friendly competition pits coffee roasters east and west of the Mississippi against
each other to see which side can raise more for Ethiopia. Dean’s Beans and Royal Coffee have both
donated $25,000 to Grounds for Health Ethiopia to seed the challenge and show their support.
Roasters who donate to Grounds for Health can take advantage of point of sale and marketing
materials, and could be eligible for recognition in donated ad space in media co-sponsors Roast
Magazine and the Daily Coffee News. To get involved, visit:
www.groundsforhealth.org/roasters-challenge.

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