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CNBC features Rook Coffee on Escaping the Cube

Ocean, N.J. (November 22, 2014) – Shawn Kingsley and Holly Migliaccio share how they left their corporate careers in New York City to open up a tiny coffee shop in Oakhurst, N.J. CNBC captured the drastic career changes and entrepreneurial spirit of Rook Coffee’s two Co-Founders/Owners in their Careers segment, Escaping the Cube.

CNBC visited several of Rook Coffee’s locations in late July to observe everyday life for the company. Filming began at the busy Little Silver location, located at the Little Silver Train Station. Kingsley and Migliaccio shared their story with the CNBC team while the camera crew filmed the shop. The Co-Founders/Owners also had a chance to step behind the counter again and brew a few cups of coffee, as they did in the very beginning of their business.

“We are so fortunate to have such amazing and loyal customers. The community who continues to support us has been our major catalyst for growth”, said Migliaccio.

After stopping at Little Silver, CNBC continued on to visit Rook Coffee’s roastery in Ocean Township. The crew filmed the production side of the company, while taking time to interview Kingsley, Migliaccio and Rook Coffee’s District Manager, Andrea Pappas. CNBC’s last stop was Rook Coffee’s very first location, “Little Oakhurst”.

Kingsley spent nine years working on Wall Street for JPMorgan and Morgan Stanley. Meanwhile, Migliaccio worked in sales and marketing for Yahoo!. The two childhood friends realized that there was something missing from these corporate careers, and they found that starting their own business could be the escape they were looking for.

Together, Kingsley and Migliaccio began formulating the idea of opening a gourmet coffee bar and specializing in pour-over brewing. Initially planning to open in Brooklyn, they came to love the name “Rook”. However, while spending a great deal of time planning and prepping for business, Kingsley and Migliaccio decided it would be even better to open up right at home in Monmouth County.

“Staying local in Monmouth County, New Jersey to start our business was one of the best decisions we could have made”, said Kingsley.

Now approaching Rook Coffee’s five-year anniversary, Kingsley and Migliaccio are excited for the upcoming opening of two new locations, one each in Manalapan and Red Bank, N.J.

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