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La Marzocco Launches LA MARZOCCO HOME To Lead Home Barista Culture in Equipment, Education, and Innovation

Seattle, WA  (November 18, 2014) – La Marzocco, the leader in espresso machine innovation since 1927, announces La Marzocco Home. For the first time, La Marzocco, through its Seattle office, will sell equipment and accessories directly to home espresso enthusiasts in the United States. Up until today, the company, founded and headquartered in Florence, Italy, has spent their last 87 years of business working solely with commercial clientele. La Marzocco espresso machines can be found across the world in the finest restaurants, hotels and coffee bars. La Marzocco Home launches today with lamarzoccohome.com a website store and unique digital destination that allows the home barista to build his or her own La Marzocco GS3 espresso machine with specialized design features, add accessories, learn about the history of espresso, and take online courses. The engaging new site uses the same type of technology used by consumers to build a premium car or personalized pair of sneakers online.

The first machine offered by La Marzocco Home is the GS3, a professional-grade espresso machine with a kitchen counter-friendly sized footprint. The GS3 has become the gold standard for the home espresso enthusiast, and until today, was available only through La Marzocco reseller partners.

“In 1979, when my business partners and I first met La Marzocco’s founders Giuseppe and Bruno Bambi, we dreamed of having a professional-quality espresso machine at home because there were very few places to even find espresso beverages in the US. The GS3 is the culmination of that dream, and La Marzocco Home provides the all of the tools and resources needed to bring the ritual of home espresso to life for people,” said Kent Bakke, CEO of La Marzocco International.

The GS3 base model price begins at $6,900 with many custom design features that one may select, including matte black body panels, wood accents, and glass side panels. In addition to the actual machine, La Marzocco Home will offer Mazzer espresso grinders and barista tools as well as La Marzocco designed accessories. La Marzocco Home equipment has the highest level of performance and reliability. Service is handled by a network of technicians trained specifically on La Marzocco equipment.

The website provides access to training videos that were created in partnership with ChefSteps.com to teach all the ins and outs of espresso making.  La Marzocco Home also provides engaging content including historical notes on espresso, social media share buttons to easily share one’s custom designed GS3 across all channels, additional fun barista videos, and blog content highlighting home barista culture.

La Marzocco Home presents a new and uncompromised home espresso experience. Until now, the experience of coffee in a specialty café was unattainable at home. La Marzocco Home provides the equipment, tools and education to empower the barista at home to produce their own café-quality drinks and share them with their family and friends.

“For some people, the coffee-making experience is simply pushing a button and drinking whatever comes out of the machine. La Marzocco Home is for the people that demand higher quality and have fallen or are falling in love with the coffee making ritual. They understand that great equipment and technique leads to a cup worthy of starting off their day,” says Scott Callender, Director, La Marzocco Home.

With the pronounced generation of third wave coffee being celebrated in most urban environments across the United States, barista culture is growing and relevant in the world of hospitality. The evolving culture touches science, fashion, entertainment, food and lifestyle. There is currently an increased consumer curiosity and interest to learn how to be a barista, pull shots, create latte art, and even own their espresso machines to entertain in the home. La Marzocco Home welcomes the aspiring home barista to become a part of the La Marzocco family and story as well as design a machine to fit his or her lifestyle and aesthetic appeal best.

For more information on La Marzocco Home and to build your own home barista experience, visit
www. lamarzoccohome.com. Follow on twitter & instagram @lamarzoccohome .

About La Marzocco
Named after the symbol of Florence, Italy – the lion – La Marzocco has been the leader in espresso machine innovations since 1927 – with the first dual boiler, the first saturated grouphead, the first commercial use of PID controllers, and the first to introduce fully programmable pressure profiling. All La Marzocco espresso machines are assembled by hand in Florence, Italy. Since the 1980’s, La Marzocco has helped to build the specialty coffee community into the robust, quality-driven industry it is today. La Marzocco USA, based in Seattle, WA, distributes La Marzocco, Marco, and Mazzer coffee equipment, offering sales, technical support, training, and highest level of customer satisfaction one can expect from the industry leader. www.larmarzoccousa.com @lamarzocco

For press inquiries, please contact Diana Bianchini, Di Moda Public Relations, diana@dimodapr.com, 310.288.0077 (o).

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