LOS ANGELES, Dec. 4, 2013 — ‘Tea of a Kind’ – the innovative beverage that instantly delivers fresh brewed iced tea from its cap when opened – is pleased to announce that critically acclaimed singer/songwriter and professional surfer, Donavon Frankenreiter, has joined the “family” by becoming an equity partner in Gizmo Beverages, the parent company of ‘Tea of a Kind’.
“It’s so exciting to partner up with a brand I personally enjoy, but more importantly that I feel good about giving my kids,” shared Frankenreiter. “My family is everything to me, so finding healthier beverages we can enjoy together is awesome.”
Frankenreiter will become a big part of the brand’s marketing strategy. To kick things off, grocery mega-chain, Albertsons, in conjunction with Los Angeles radio station, ALT 98.7, will offer customers who purchase ‘Tea of a Kind’ at Albertsons’ Southern California locations a chance to win tickets and a private meet-and-greet for Frankenreiter’s December concerts dates. ALT 98.7, a Clear Channel station, will support this contest with on-air promos throughout the Los Angeles area, which begin airing this week. In February, ‘Tea of a Kind’ embarks on a winter concert series, with Frankenreiter conducting several intimate, free concerts at ski resorts in California, Colorado, Nevada, New Mexico, and Arizona. A summer concert series is slated for July, with several exclusive performances planned along the California coast.
“We are so pleased to have Donavon joining the family,” said Walter Apodaca, President of Gizmo Beverages. “Our company was born out of a pioneering desire to help people live a healthy, fun and fulfilled life. All of this aligns perfectly with Donavan’s sensibilities, and we couldn’t be more excited about this partnership.”
California-born Frankenreiter lives on the sunny shores of Hawaii, where he resides with his wife and two sons. He has toured the world performing and making music, not to mention surfing and deriving inspiration. When he discovered ‘Tea of a Kind’, he was immediately hooked.
“I got on board with Gizmo Beverages because the Gizmo technology is revolutionary and the product is healthy,” Frankenreiter explained. “When I am on the road, it’s super important for me to take time for myself and do things that nourish my mind, body, and spirit. I find time to surf, clear my head, and take care of my body. I really like that ‘Tea of a Kind’ is all-natural and has no preservatives.”
‘Tea of a Kind’ stays preservative-free and packs a serious antioxidant punch by utilizing the patented “Gizmo” bottle cap. The all-natural flavors, real brewed tea, and powerful antioxidants are tucked safely away in this pressurized nitrogen chamber cap, keeping them fresh without the use of chemical preservatives. The chamber defends them against things like UV light, oxidation and other damaging conditions that degrade nutrients in most pre-mixed beverages. Once the cap is twisted, the ingredients burst into the bottle and self-mix, creating a color change and a visual confirmation that the drink is fresh and ready to consume.
Available in Peach Ginger Black Tea, Citrus Mint Green Tea, and Pomegranate Acai White Tea, ‘Tea of a Kind’ is 100% natural, and contains only 20 calories per 16 ounce bottle.