Counter Culture Coffee and Dallis Bros. Coffee will sponsor the annual Big Eastern Regional Coffee Competition, “The Big Eastern Event,” on Jan. 17th – 19th, produced by the Barista Guild of America and the Specialty Coffee Association of America (SCAA). At the Barista Competition, baristas compete in front of four sensory judges, two technical judges and one head judge as they prepare and serve four espressos, four cappuccinos and four signature espresso beverages during a 15-minute race against the clock.
At the Brewers Cup, competitors are judged in two rounds by skilled coffee tasters. The first round is a blind tasting; the competitors all brew the same coffee on their chosen manual deceives. Those who advance to the second round will brew and present their chosen coffee to the judges’ panel.
Open to the public and free to attend, the event will also host several opportunities for attendees to learn more about the world of specialty coffee and provides the opportunity to taste coffee from local roasters.
Who: 80 professional baristas and coffee experts from the Big Eastern Region
When: Jan. 17th – 19th, 2014
Where: The Cotton Room, 807 East Main Street, Durham, North Carolina
Friday, Jan. 17: 10:30 a.m. – 5 p.m.
Saturday, Jan. 18th 11:30 – 5:30 p.m.
Sunday, Jan. 19th: 11:30 a.m. – 1:30 p.m.
Regions represented: North East: OH, WV, MD, DE, PA, NJ, CT, RI, MA, VT, NH, ME and South East , KY, VA, TN, NC, SC, AL, GA, FL, DC
Visuals/Highlights: At the Barista Competition, the Big Eastern premier baristas battle it out with a Nuova Simonelli Aurelia, the official espresso machine of the USBC and Malhkonig grinders, the official grinder of the US Barista Championships. As they ready their beverages, contestants engage the audience, explaining their actions and selections, while seven judges watch and evaluate.
Background: The Big Eastern Event is one of three Super Regional Coffee Competitions taking place in three locations across the country. The winners of each competition go on to compete in the United States Coffee Championships at the SCAA’s 26th Annual Event, April 24-27, 2014 in Seattle, WA. The winner of each U.S. Coffee Championship moves on to compete in the 2014 World Barista Championship and World Brewers Cup in Rimini, Italy, in June 2014.
The Specialty Coffee Association of America is the governing body of the United States Coffee Championships (USCC) – the Licensed National Body for WCE (World Coffee Events). SCAA’s United States Coffee Championships and Regional Competitions, through their focus on excellence, encourage and recognize professional achievement in the art and skill of espresso beverage preparation and service. To learn more, visit: www.uscoffeechampionships.org
About Counter Culture Coffee
Founded in 1995, Counter Culture Coffee is the much-loved coffee roaster dedicated to finding and bringing to market the most exciting and delicious coffees in the world. The company’s vision is to pursue coffee perfection by creating partnerships dedicated to environmental, social, and fiscal sustainability throughout the coffee chain, improving the natural environment and operating efficiently to minimize environmental impact. Counter Culture has eight training centers across the country including locations in New York, NY; Chicago, IL; Boston, MA; Washington, DC; Philadelphia, PA; Asheville, NC; Atlanta, GA; and Durham, NC. Served in some of the country’s top restaurants, Counter Culture Coffee is available in coffee shops, specialty grocers and online at counterculturecoffee.com.