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Melbourne International Coffee Expo releases early bird tickets just in time for Christmas

Early bird tickets on sale for Australia’s largest coffee event, just in time for Christmas!

Melbourne International Coffee Expo prepares for its fourth annual event.

Early bird tickets are now on sale for The Melbourne International Coffee Expo (MICE2015), taking place from 13 – 15 March 2015 at the Melbourne Showgrounds.

MICE has become a staple event in the Australasian and international coffee calendar, attracting industry professionals and coffee lovers from around the world.

MICE2015 will host more than 100 exhibitors including roasters, machine manufacturers, equipment suppliers, specialty coffee experts and more. Organisers are expecting well over 10,000 visitors.

The much-anticipated Let’s Talk Coffee Australia conference – presented by importer Sustainable Harvest – will come to the country for the first time at MICE2015. The team will hold a conference from 12 – 14 March, where roasters and other stakeholders will have the opportunity to forge relationships with coffee growers from 20 producing countries, as well as learn about exciting coffee processing and producing innovations, and discuss topics such as climate change, volatility, and supply chain transparency.

On the show floor of MICE2015, visitors can sample some of the world’s best coffee, engage with the biggest names in the industry and watch baristas battle it out in the Australian Coffee Championships.

MICE2015 has been selected as the Official Coffee Programming partner of the Melbourne Food and Wine Festival hub – Festival Artisan Bakery and Bar. A handful of MICE’s finest exhibiting roasters will be serving their brews at the hub in Queensbridge Square over the 17-day festival, from 27 – 15 March.

To open this year’s expo, the industry will gather at ‘MICE Night Out’ on 12 March 2015. The cocktail party will raise funds to support MICE2015 Official Charity Partner Coffee Kids. On the night, the Royal Agricultural Society of Victoria will present the winners of the Australian International Coffee Awards, the country’s most prestigious competition.

MICE2015 will create endless opportunities to network and learn about the latest trends and products on the market. For a media pass, ticket enquiries or additional press information please contact:

Christine Grimard + 61 (0) 466 525 132

Communications, Melbourne International Coffee Expo

Christine.Grimard@primecreativemedia.com.au

For images see Google dropbox: https://www.dropbox.com/home/MICE%20Images%20for%20Press

Additional Event Information

Melbourne International Coffee Expo (MICE2015)

The Melbourne International Coffee Expo (MICE) is Australia’s largest dedicated coffee event. MICE is produced by Prime Creative Media, a Melbourne-based media and events agency that also publishes BeanScene and Global Coffee Report magazines. The 2015 event will host the ASCA Australian Coffee Championships, RASV Australian International Coffee Awards, Sustainable Harvest’s Let’s Talk Coffee Australia, and more. For information visit www.internationalcoffeeexpo.com

About the Australian Specialty Coffee Association (ASCA)

The Australian Specialty Coffee Association (ASCA) is a not-for-profit, whole-of-industry association dedicated to promoting and growing the specialty coffee industry in Australia. Founded in 2001 by a group of passionate coffee professionals, ASCA holds coffee events around the country. The winners of these competitions travel internationally to represent Australian coffee talent on world stage.

About Sustainable Harvest’s Lets Talk Coffee

The Let’s Talk Coffee® conference—presented by importer Sustainable Harvest®—is a one-of-a-kind origin experience that for the past 13 years has brought together the entire supply chain in a coffee-producing country. Let’s Talk Coffee® Australia will link the thriving Australian specialty-coffee market to some of the world’s top coffee producers—those who have earned MVP (Most Valuable Producer) honours in the Sustainable Harvest® supply chain—using Sustainable Harvest®’s Relationship Coffee Model.

About Melbourne Food and Wine Festival

The Melbourne Food and Wine Festival (MFWF) is MFWF is an annual state-wide celebration of Victoria’s food and wine industry. The festival has grown over its 22-year history from its grassroots beginning, to now being recognised as Australia’s pre-eminent food and wine event. The Festival welcomes culinary stars and trailblazers from around the globe to cook alongside Victoria’s best while discovering, cultivating and spreading innovative ideas with a food and wine obsessed audience. The 2015 Festival runs 27 February to 15 March.

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