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75 Years of Coffee Innovation: White Coffee Corporation Marks Milestone with Technological Investment

Long Island City, NY – Gold or diamond commemoratives should accompany an anniversary this
noteworthy. Instead, White Coffee Corporation’s goal was to meet its customer’s increasing
demand for single serve coffees. This year, in conjunction with their 75th anniversary in the coffee
industry, White Coffee makes a major upgrade in its production facilities with the addition of an
expanded single serve coffee production line. This gives White Coffee four times its former
capacity for single serve coffee pods.

White Coffee has always been at the forefront of new product industry development:
• The first roaster to offer Swiss Water Decaf coffees in the United States (importing its
own green coffee for its exclusive use);
• One of the first roasters to utilize vacuum packages to allow for coffee degassing without
coffee spoilage;
• Imported exclusive estate coffees for its customers;
• Offered specialty gift packaging and single cup products.

“White Coffee is well-positioned for the single serve market,” says Jonathan White, Executive
Vice President of White Coffee Corporation. “Our new production equipment responds to our
customer’s call for convenience and permits White to produce all of our favorite branded coffee
products in this popular packaging.” The cups produced will be 2.0 compatible, for use with the
Keurig® system and similar coffeemakers.

White Coffee’s work in the single serve arena repeats its history of cutting-edge moves to meet
market shifts. In the late 1930s, White Coffee began by servicing the needs of New York
metropolitan area businesses. This niche evolved into its food service business through success
with, for example, hotel accounts, which especially valued the unique blends that White Coffee
supplied. The high quality product produced for these customers led White Coffee forward as a
trailblazer in the specialty coffee industry more than 40 years ago. The Whites were among the
first roasters to enlighten the public through seminars and “cuppings” on the intricacies of highquality
Arabica beans and their acquisition and processing.

With the explosion of single cup packaging, comes increased responsibility for environmentally
friendly packaging. White Coffee is again out in front on this environmental concern. Included in
its production expansion is the capability to make its revolutionary BioCup™ packaging,
featuring biodegradable and compostable organic single serve products. White Coffee recently
earned recertification in the SQF Edition 7.1, Level 3, Comprehensive Food Safety and Quality
Management certification by the Safe Quality Food Institute.

About White Coffee Corporation
White Coffee Corporation is based in Long Island City, NY and is a third-generation, familyowned
coffee importing and roasting business in operation since 1939. As a core part of its coffee
offerings, White Coffee is proud of its collaboration with prominent licensed brands. These
coffee products are available in retail outlets throughout the United States, on-line.

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