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EIGHT O’CLOCK RELAUNCHES ITS AWARD-WINNING 100% COLOMBIAN PEAKS COFFEE

100% Colombian Peaks Now Features Rainforest Alliance Certified™ Beans and 100% Money-Back Taste Guarantee

MONTVALE, NJ (October 28, 2015)Eight O’Clock®, America’s original gourmet coffee brand made with 100% Arabica beans, is proud to announce the relaunch of its award-winning 100% Colombian Peaks coffee now 50% Rainforest Alliance Certified™, and, as always, featuring 100% Colombian beans.  Eight O’Clock has teamed up with the Rainforest Alliance to help to ensure its coffee beans are grown and harvested using environmentally and socially responsible practices.

Available on grocery store shelves across the country, Eight O’Clock’s 100% Colombian Peaks Rainforest Alliance Certified coffee is cultivated exclusively at a high altitude in Colombia’s rich volcanic soils.  These coffee beans are harvested at their optimum ripeness, providing a delicious, medium roasted flavor with winey notes and a rich, elegant aroma and full-bodied finish. Offered in Whole Bean and Ground bagged options, Eight O’Clock’s 100% Colombian Peaks is guaranteed to be a favorite of coffee lovers everywhere.  In fact, Eight O’Clock is so confident in the great taste and quality of their 100% Colombian Peaks that the company is offering consumers a full refund if they are not completely satisfied.* $6.99

“We are proud to announce the relaunch of Eight O’Clock’s 100% Colombian Peaks coffee,” said Alicia Angione, Director of Marketing for Eight O’Clock.  “In an effort to deliver the highest quality Colombian coffee experience and deliver on our commitment to long term environmental sustainability, our 100% Colombian Peaks now features 50% Rainforest Alliance Certified beans while maintaining its signature flavor profile that coffee drinkers love. We believe so strongly in the delicious taste of our 100% Colombian Peaks that we’re offering consumers a full money-back guarantee.”

For over 150 years, Eight O’Clock has been delivering the highest quality coffee experience, from the beans and the flavors, right down to the enticing aromas.  From selecting the best beans, to roasting them in small batches, to packaging them to maximize flavor, Eight O’Clock is methodical about its craftsmanship – providing aromas that spark memories and flavors that excite the senses.  Made with 100% Arabica beans, Eight O’Clock features a full line of great tasting gourmet coffees, with 14 varieties and blends ranging from light to dark roasts, available in whole bean and ground bags, as well as K-Cup® packs for Keurig® K-Cup brewing systems.

For more information on Eight O’Clock, visit www.EightOClock.com.

About Eight O’Clock

Part of the Tata Global Beverages family of brands, Eight O’Clock Coffee is America’s original gourmet coffee, brewed with passion for over 150 years. Made with 100% Arabica beans, Eight O’Clock Coffee features a full line of great tasting gourmet coffees in whole bean and ground form, with fourteen varieties and blends ranging from light to dark roasts. Eight O’Clock Coffee sources its high-quality coffee beans from the world’s best origins, then expertly blends, roasts and packages them at its facility in Landover, MD. Headquartered in Montvale, NJ, Eight O’Clock Coffee products are available at most U.S. retailers where groceries are sold. For more information, visit www.eightoclock.com.

About the Rainforest Alliance

The Rainforest Alliance is an international nonprofit organization with over 25 years’ experience in the development and promotion of sustainable standards in farming, forestry and tourism. These standards protect the environment and promote the well-being of workers, their families and their communities. To learn more about the Rainforest Alliance, visit www.rainforest-alliance.org.

*Eight O’Clock Coffee Money Back Guarantee Abbreviated Terms and Conditions

If you are not completely satisfied, receive full refund of purchase price not to exceed Suggested Retail Price. Valid for purchases in the US between 9/6/15-12/31/15 only, 18 years of age or older. Requests must be postmarked by 1/31/16. Valid only for Eight O’Clock 100% Colombian Peaks 11oz, 13.75oz, 22oz, 33oz and 40oz Ground and Whole Bean bagged varieties. Offer not valid on Keurig K-cup packs. VOID WHERE PROHIBITED BY LAW. See www.EightOClock.com for Official Money Back Guarantee form and complete instructions, and details on eligibility and limitations. For a mailed copy of the full terms and conditions and an Official Money Back Guarantee Form, send a self-addressed #10 envelope by 12/31/15 to: Eight O’Clock Coffee MBG, c/o Source Marketing 761 Main Avenue, Norwalk, CT 06851. Sponsor: Eight O’Clock Coffee Company.

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