Long Island City, NY – White Coffee Corporation introduces a new coffee format: Nespresso® compatible capsules. The new espresso pods, created under the “Café Blanco” White Coffee moniker, come in one deliciously rich variety, “Pitch Dark Blend.” The dark roast Arabica coffee product launches officially here, at the Winter Fancy Food Show, and will be available in 10-capsule boxes nationwide later this year.
Café Blanco Pitch Dark Blend is uniquely positioned to target an espresso lover who seeks to capture the European delicacy, with the ease of a one-cup Nespresso® system. “The Nespresso concept has helped redefine the way millions of people enjoy espresso coffee today,” says Jonathan White, Executive Vice President of White Coffee Corporation. “We are thrilled to be affiliated with this pioneer in the portioned coffee segment.”
Nespresso® began 30 years ago, with a simple but revolutionary idea to enable consumers to create the perfect cup of espresso coffee, just like a barista. With sales in 62 countries worldwide and over 400 boutiques, it has transformed the coffee culture. Nespresso® is currently wholly owned by Nestlé, S.A.
White Coffee continues its dedication to packaging innovation, adding to full service coffee offerings including coffee and coffee products in bags, bricks, single serve coffee, BioCup® and now Nespresso® compatible coffee pods. In November, BioCup®, White Coffee’s ecological niche for wholly biodegradable pods, was honored as a finalist in the 2015 World Beverage Innovation Awards for the Best Environmental Sustainability Initiative category. The award ceremony was held at BrauBeviale, one of the largest trade shows for the global beverage industry, in Nuremberg, Germany.