Caffe Luxxe Returns To Brentwood
Grand Opening December 19 on San Vicente Blvd
Free Drinks For The Public 10am-2pm On Grand Opening Day
Roastery Offers Limited Edition “San Vicente Blend”
Los Angeles, CA – December 12, 2017
Los Angeles’s own artisanal coffee roaster Caffe Luxxe has announced its new downtown Brentwood location will hold its grand opening at 11640 San Vicente Blvd on Tuesday, December 19. To celebrate its return to the neighborhood, the new caffe will serve free drinks to the public between the hours of 10am and 2pm on grand opening day. In conjunction with the opening, a limited edition “San Vicente Blend” coffee is available now at all Caffe Luxxe locations, brewed by the cup and available for purchase by the bag. Leading up to December 19, the coffee shop is currently holding a soft opening with regular hours every day, 6:30am-6pm.
Caffe Luxxe had previously served the Brentwood community since 2008 from its former location in the historic Barry Building, until closing doors in December 2016 when the property was targeted for demolition. The local business’s new home is located at the Brentwood Town and Country on San Vicente Blvd. and Darlington Ave., joining the center that includes Sugarfish, SoulCycle, and FrontRunners. Caffe Luxxe continues to operate additional locations in the Brentwood Country Mart on 26th St, in Santa Monica on Montana Ave, and in Malibu on Pacific Coast Highway, with plans to open additional caffes in 2018, including a Montecito, CA location.
“We’ve missed all of our friends in Brentwood dearly since our departure from the beloved Barry Building last year. We are especially grateful to those who’ve been willing to travel a bit further to our other locations since then to remain loyal Caffe Luxxe coffee drinkers. We couldn’t be happier to announce that the wait is over, and we can now again say ‘Hello, Brentwood!’”– Owners Mark Wain and Gary Chau.
To mark the occasion, Caffe Luxxe has released a new limited edition coffee named the “San Vicente Blend,” inspired by the neighborhood’s dynamic, vibrant and inviting community. The medium, creamy-bodied coffee has flavor notes of stone fruit, cherry blossom and caramel, a slightly tart acidity, and a sweet, clean finish. A blend of coffees sustainably sourced from the Santa Maria De Dota and Dota Tarrazú regions in Costa Rica, as well as Huehuetenango in Guatemala—from farms Caffe Luxxe has fostered close relationships with over the years—the coffee is hand-roasted in small batches at Caffe Luxxe’s local Il Laboratorio facility. Its roasting team places emphasis on maintaining genuine relationships with farmers, sourcing coffee directly whenever possible, and paying above-market prices to ensure fair labor practices and quality product. The San Vicente Blend is available for purchase in shops and online: https://www.caffeluxxe.com/shop/coffee
Caffe Luxxe: An Artisanal Expression
Downtown Brentwood: 11640 San Vicente Blvd, Los Angeles CA 90049
Malibu Sands Center: 22333 Pacific Coast Highway, Suite 160, Malibu, CA 90265 (est. 2017)
Brentwood Country Mart: 225 26th St, Santa Monica, CA 90402 (est. 2010)
Santa Monica: 925 Montana Ave, Santa Monica, CA 90403 (est. 2006)
Tel: 310.394.2222 www.caffeluxxe.com
About Caffe Luxxe
In 2006, Caffe Luxxe was created by two best friends, Mark Wain and Gary Chau, who quit their corporate jobs to build a dream of owning a local neighborhood caffe. Their first caffe in Santa Monica helped Los Angeles discover what fine coffee could taste like, encouraging people to turn off their technology for a moment and be present to socialize with family and friends. Inspired by European sensibility, Caffe Luxxe is recognized as the pioneer of the 3rd wave of coffee in Los Angeles, being the first in the city to have started the trend towards hand-crafted, freshly roasted artisanal coffee and espresso before national scale outsiders such as Stumptown and Blue Bottle entered the market. Caffe Luxxe is still one of the few truly local coffee roasters born and raised in Los Angeles. Building good relationships with coffee farms, roasting coffee in small batches, and hand crafting every single drink is their daily passion, and they have earned numerous accolades by journalists and customers for best tasting coffee in the city year after year. www.caffeluxxe.com