Crimson Cup Coffee & Tea Celebrates 2021 Successes, Expects Growth in 2022

Celebrating its 30th anniversary in 2021, Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea grew by sourcing exceptional coffees, serving terrific drinks to coffee lovers, helping independent coffee shop owners prosper, and expanding its impact in coffee-growing communities. “In 2020, the COVID-19 pandemic forced us to re-examine almost every aspect of our business,” said Founder and President Greg Ubert. “We entered 2021 with a renewed focus on our vision: to establish meaningful relationships that inspire healthy communities.” “Pouring a cup of coffee is about more than just enjoying a delicious drink,” he added. “It’s about focusing on the good the coffee can create.”

2021 milestones included:
• Opened 19 new independent coffee shops through the 7 Steps to Success coffee shop startup program.
• Launched Crimson Cup Coffee Shop West Chester, Ohio inside the new Beckett Ridge Branch of Telhio Credit Union.
• Sourced and roasted exceptional limited-edition coffees, including both the 30th anniversary 1991 Blend and Colombia Arcila Cinnamon Pink Bourbon.
• Gave back to local communities in Ohio and coffee growing countries.

Looking back on 2021, Ubert said he was proud that Crimson Cup helped so many entrepreneurs succeed despite widespread supply chain and staffing challenges. “I was amazed at the grit and determination of the new owners,” he said. “We look forward to supporting them with award-winning coffee and ongoing teaching and training for many years to come.” Crimson Cup also helped its existing independent coffeehouse customers continue to adapt to changing consumer demands for convenience and safety. “Our independent coffee shop owners are an amazing group!” Ubert said. “By focusing on speed, efficiency, and contact-free delivery of terrific beverages, many streamlined their operations.”

Looking ahead to 2022, Ubert said Crimson Cup plans innovations to create positive impact throughout its value chain – from coffee drinker to coffee shop to coffee farmer. “The pandemic continues to present challenges to all of us,” he said. “But I’ve never been more confident of the role terrific coffee plays in bringing people together – and in Crimson Cup’s strength in building communities through coffee.” “We invite all our customers and coffee lovers to join us in our focus on good, creating a more sustainable future for coffee and the workers who produce it.”

About Crimson Cup Coffee & Tea

Since May 1991, award-winning coffee roaster Crimson Cup Coffee & Tea has roasted sustainably sourced craft coffee for consumers and wholesale customers. Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop. Their coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store. To learn more, visit

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