On December 10, 2023, PT Selera Indah Perdana (SIP), Komunitas Organik Indonesia & Living World Alam Sutera organized an Indonesia coffee auction with a noble cause. The aim was to boost morale and assist Indonesian children with special needs. These children, the future generation, bear the responsibility of safeguarding the sustainability of Indonesia coffee and are the potential labor force and heirs to the legacy of Indonesian coffee.
The online auction started on December 1, 2023. Offline bidding commenced 30 minutes before the Diplomasi Kopi Indonesia (KOPI diplomacy) talk show at Living World Alam Sutera. Ambassador Prayono, also known as the Ambassador of KOPI diplomacy, closed the auction, announcing the results alongside the event coordinator and witnesses. The participants were amazed by the highest value achieved and expressed gratitude for the successful event.
The first bidder acquired Maragogype arabica (220g) for $645.16 and a bag of Java Mocha Umar Hadi (125g) for the same amount. When converted to kilograms, Maragogype sold for $2,932, and Java Mocha fetched $5,161. Indonesia World Record recognizes this achievement as a new record.
Ambassador Prayono expressed a desire for more stakeholders to support such events in the future. He also emphasized the importance of ecosystems nurturing these Indonesian coffee champions. The event took place in Jakarta, Indonesia.