At the new Vita Nova Creatives & Coffee in Nokesville, Virginia, guests sip exceptional coffee and tea while browsing an eclectic collection of handmade gifts by local artisans. When the shop opened February 4, it fulfilled years of planning by owners Paula and Tom Millar and their family of shareholders.
Tom, a private pilot, often flew the couple to explore new places. “As we traveled, we loved to stop in the cute little independent coffee shops in the area,” Paula recalled.” A rapid series of open doors brought Paula’s dream to life. In October 2020, she and her daughter-in-law attended a retreat for creatives in Waco, Texas. There, they received the encouragement and business coaching they needed to pursue the possibilities. Similar serendipities led the Millars to Crimson Cup Coffee & Tea, an award-winning coffee roaster that teaches entrepreneurs how to open a coffee shop.
“We saw a presentation at Coffee Fest in Baltimore, and decided to buy the 7 Steps book,” Paula recalled. The book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee, by Crimson Cup Founder and President Greg Ubert, showed the couple their that own coffee shop was within reach. Then, someone pointed Paula to Village Chic, a coffee shop boutique in South Charleston, Ohio. Soon, she ran across Rare Bird Emporium in Murphy, North Carolina. Both shops opened through Crimson Cup’s 7 Steps to Success coffee shop startup program. “We had also been going to The Grounds coffeehouse in Fredericksburg, Virginia and realized that they also started through Crimson Cup and serve their coffee,” Paula said.
Through the 7 Steps program, Crimson Cup has helped hundreds of entrepreneurs start unique coffee shops in their local communities. From choosing the right location and writing a solid coffee shop business plan to training baristas and marketing to customers, 7 Steps coffee shop startup consultants guide new owners from initial concept through opening day and beyond.
The Millars and the rest of their family invite everyone in Prince William County and beyond to visit Vita Nova. Shoppers will find a wide selection of unique apparel, gifts, furniture and home decor. The space also enables local artists to express their creativity through a large stock of paint and art supplies. The team plans to add art instruction and craft classes in the future. The coffee has won a warm welcome from local coffee lovers! To keep up with events and announcements, follow the store’s Facebook Page.
About Crimson Cup Coffee & Tea
Since May 1991, Crimson Cup Coffee & Tea has roasted award-winning sustainably sourced craft coffee for consumers and wholesale customers. Their coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants, and food service operations across 30 states, Guam, and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store.
To learn more, visit crimsoncup.com.