Humble Texan Coffee in Vernon, Texas Holds Grand Opening with Support from Crimson Cup’s 7 Steps to Success Coffee Shop Startup Team

On November 9, North Texas coffee lovers gathered at Humble Texan Coffee in Vernon to celebrate the grand opening of the independent coffee shop. Guests enjoyed $1 espresso-based drinks all day. “Thank you to our amazing customers for supporting our family-owned coffee shop!” said Owners Doug and Molly Jeffrey.

The Jeffreys and their team learned how to open a coffee shop through the 7 Steps to Success coffee shop startup program of Crimson Cup Coffee & Tea, an award-winning coffee roaster based in Columbus, Ohio. 7 Steps Customer Growth Rep Heather Ciranna attended the grand opening to help ensure success. “Congratulations to Humble Texan Coffee for a fantastic grand opening event!” she said. “Many thanks for the warm Texas welcome, and best wishes for your future success!” Grand opening events are part of the package of services included in Crimson Cup’s 7 Steps to Success program.

Doug serves in the Air Force with Jeremy Buxton, a co-owner of four White Buffalo Coffee Bars in Altus, Lawton and Weatherford, Oklahoma. All four opened through Crimson Cup’s 7 Steps program. “I was impressed with the relationship Crimson Cup has with its customers, and how they’ve helped White Buffalo succeed,” he said.

“We’re honored that Jeremy recommended us,” said Crimson Cup founder and president Greg Ubert. “We look forward to working with the Jeffreys over the months and years to come.” Through its 7 Steps to Success program, Crimson Cup has helped over 300 entrepreneurs in 30 states start unique coffee shops in their local communities. Based on Ubert’s book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee, the program covers everything entrepreneurs need to run a profitable coffee shop.

From choosing the right location, determining how much it costs to open a coffee shop, writing a coffee shop business plan to training baristas and attracting customers, 7 Steps coffee shop startup consultants guide new owners from initial concept through opening day and beyond.

Molly said that 7 Steps Trainer and Project Manager Steve Bayless and Customer Growth Rep Heather Ciranna are her favorite parts of working with Crimson Cup so far. Steve spent the week before opening at the shop teaching her team everything they needed to know. “We couldn’t imagine opening our coffee shop without Crimson Cup!”

About Crimson Cup Coffee & Tea

Since May 1991, award-winning Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea has roasted sustainably sourced craft coffee for consumers and wholesale customers. Crimson Cup also supports life-enriching projects through its Friend2Farmer® initiatives, promoting the education, health, sustainability and economic growth of small-plot coffee farmers and their communities. Crimson Cup coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a new Crimson retail flagship store.

To learn more, visit

Suggested Reading