The perfect time to open a coffee shop is now, said Greg Ubert, founder and president of Crimson Cup Coffee & Tea. “So many entrepreneurs wait for the economic stars to align just right, which seldom happens,” Ubert said. “Over the past 30 years, we’ve helped coffee shops open during the Great Recession and throughout the Covid-19 pandemic. Most are still going strong.” Ubert said he continues to see strong opportunity for new coffee shop owners. “Specialty coffee demand continues to grow,” he said.
The award-winning coffee roaster has helped over 300 independent coffee shops in 30 states get off to a prosperous start through its 7 Steps to Success coffee shop startup program.
For 2022, Crimson Cup has signed contracts with 23 business owners to open independent coffee shops in 13 states. Based on Ubert’s book Seven Steps to Success: a Common-Sense Guide to Succeed in Specialty Coffee, the 7 Steps program has helped hundreds of independent coffee shops thrive. A 7 Steps coffee shop startup consultant will guide each new owner through every step – from scouting a profitable location and writing a coffee shop business plan to planning a menu, choosing equipment, hiring staff and providing comprehensive training.
As a one-stop shop for independent coffee shops, Crimson Cup also supplies award-winning coffee, supplies, and ongoing support to help coffee businesses thrive. After a new coffee shop opens, the 7 Steps team supports them through grand opening celebrations and beyond to ensure ongoing success. Crimson Cup customer Debbie Fulks opened Court Street Coffee in Athens, Ohio in 2007. Since opening, Crimson Cup’s 7 Steps team has continued to help Fulks grow her business. “They’re just a phone call away,” she said. “If I have questions about drinks or equipment, marketing, staff … just anything. If the person I talk to first can’t answer, they point me to the right person. It has been invaluable.”
7 Steps Sales Leader Scott Fullerton is the first contact for all potential coffee shop owners. “If you’ve ever dreamed about opening a coffee house, I’d love to help you get started,” Fullerton said. “We’ve helped hundreds of entrepreneurs take the leap from dreaming about a coffee shop to opening their doors. Chances are, we can help you!”
About Crimson Cup Coffee & Tea
Since May 1991, award-winning Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea has roasted sustainably sourced craft coffee for consumers and wholesale customers. Crimson Cup also supports life-enriching projects through its Friend2Farmer® initiatives, promoting the education, health, sustainability and economic growth of small-plot coffee farmers and their communities. Crimson Cup coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store.
To learn more, visit crimsoncup.com.