Crimson Cup Coffee & Tea Publishes Guide On How To Open A Coffee Shop In Michigan

Want to learn how to open a coffee shop in Michigan? Get insights on starting a thriving coffee shop in the Wolverine state from experts at Crimson Cup Coffee & Tea. Through its 7 Steps to Success coffee shop startup program, Roast magazine’s 2016 Macro Roaster of the Year has taught over 300 entrepreneurs in 30 states how to open a coffee shop.

“Michigan is a land of opportunity for many types of small businesses, especially for coffee shops,” said Crimson Cup Founder and President Greg Ubert. “Michigan ranks 20th among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 5,725 Michigan residents. That leaves a lot of Michigan coffee lovers without a local coffee shop.” With the 5th-lowest cost of living and the 9th-lowest sales tax in the USA, Michigan is a great place to open a small business.

Mark Hayes and Debbie Rote-Hayes opened Elizabeth Perk Coffee & Ice Cream in 2015 in Trenton, Michigan. Mark said they traveled across the Midwest to find a unique coffee roaster to supply their coffee. When they found Crimson Cup, they knew it was the right fit for their business. “They have a fantastic flavor and concept,” he said.

Crimson Cup’s 7 Steps training program gave Debbie and her team the skills to succeed. “One of the most impressive things about working with our trainer from Crimson Cup is how a staff with no prior experience with coffee is now expertly crafting coffee beverages just a week later,” she said.

Crimson Cup has supported the couple’s success over the years. In 2019, USA Today named Elizabeth Perk the Best Ice Cream Parlor in Michigan!

“There are so many cities and towns in Michigan that lack a good coffee shop,” Ubert said. “We’re here to help anyone who wants to get started in specialty coffee.” 7 Steps Sales Leader Scott Fullerton, the first contact for all new coffee shop owners, said “If you’ve ever dreamed about opening a coffee shop, I’d love to help you get started.”

About Crimson Cup Coffee & Tea
Founded in 1991, award-winning coffee roaster Crimson Cup is at the forefront of the coffee industry. Crimson Cup travels the world searching for the perfect cup – driven by meaningful local relationships, honesty, and a shared vision for the future.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open a coffee shop. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.
Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store.

To learn more or to get in touch, visit

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