Crimson Cup Coffee & Tea Publishes Guide on How to Start a Coffee Shop in Tennessee

Want to learn how to open a coffee shop in Tennessee? Get insights on starting a thriving coffee shop in the Volunteer State from the experts at Crimson Cup Coffee & Tea. Through its 7 Steps to Success coffee shop startup program, Crimson Cup supports five independent coffee shops in Tennessee.

“Tennessee is a land of opportunity for small businesses, especially for coffee shops,” said Crimson Cup Founder and President Greg Ubert. “Tennessee ranks 41st among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 7,681 Tennessee residents. That leaves a lot of Tennessee coffee lovers without a local coffee shop.” Ranked 4th in the USA by Forbes for ease of doing business, Tennessee is a great place to open a coffee shop.

In 2016, Owners Sherry and Michael Marion launched Open Doors Coffeehouse in Johnson City. For the past several years, it has been voted the area’s top coffee shop in the Best in Johnson City awards.

The 7 Steps to Success team has supported the Marions from the very beginning of their coffee journey. “When my husband began thinking and dreaming of having a coffee shop, he discovered Crimson Cup,” Sherry said.

“He visited their headquarters and decided we would benefit by partnering with this company. Crimson Cup has done a lot of the hard work by figuring out what works best.”

“There’s so much you have to consider and figure out,” she added. “It’s much simpler to have Crimson Cup provide layout, equipment, products, and training as a proven system.”

Michael said Crimson Cup’s hands-on training and ongoing availability has been “incredible,” adding, “I have found their consultants to be kind, friendly, and very available to help.”

“There are many cities and towns in Tennessee that lack a good coffee shop,” Ubert said. “We’re here to help anyone who wants to open a coffee shop.” 7 Steps Sales Leader Scott Fullerton, the first contact for all new coffee shop owners, said “If you’ve ever dreamed about opening a coffee shop, I’d love to help you get started.”

About Crimson Cup Coffee & Tea
Founded in 1991, award-winning coffee roaster Crimson Cup is at the forefront of the coffee industry. Crimson Cup travels the world searching for the perfect cup – driven by meaningful local relationships, honesty, and a shared vision for the future.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open a coffee shop. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store.

To learn more or to get in touch, visit

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