Coffee Cravings Opens in Yorktown, Indiana through Crimson Cup’s 7 Steps to Success Coffee Shop Startup Program

The Stevenson family of Yorktown, Indiana, runs on coffee. And now, they run Coffee Cravings, an independent coffee shop serving their local community.

The new shop opened July 5 with support from award-winning coffee roaster Crimson Cup Coffee & Tea. “We drink a lot of coffee, but there hasn’t been a terrific local coffee shop in our area,” said Teena Stevenson. “We decided to bring the ultimate coffee experience to Yorktown!”

A referral led them to Crimson Cup which teaches entrepreneurs with little or no coffee knowledge how to open a coffee shop through its 7 Steps to Success coffee shop startup program.

“We’re excited to welcome the Stevensons and their team to the Crimson Cup community,” said Founder and President Greg Ubert. “We look forward to helping their business grow.”

Crimson Cup’s coffee shop startup program is based on Ubert’s book, Seven Steps to Success: A Common-Sense Guide to Succeed in Specialty Coffee.

Through this program, the Columbus roaster has helped over 300 entrepreneurs in 30 states start unique coffee shops in their local communities.

As a one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help coffee businesses thrive.

After reading Ubert’s book, Mike and Teena Stevenson talked to 7 Steps Sales Leader Scott Fullerton and toured the Crimson Cup Innovation Lab in Columbus, Ohio.

“We felt very positive and comfortable after meeting with Scott,” Teena Stevenson said. “From that first meeting, Crimson Cup has delivered an amazing level of support throughout our opening process.”

Crimson Cup’s 7 Steps to Success coffee shop startup consultants guided the family through every step.

The week before the July 5 soft opening for Coffee Cravings, 7 Steps Project Manager and Trainer Steve Bayless traveled to Yorktown to train the family and their new baristas. “The training is amazing!” said Mike Stevenson. “Use Crimson Cup for your setup and training,” he added. “We didn’t know what we didn’t know, but we couldn’t have done it without Crimson Cup.

About Crimson Cup Coffee & Tea
Founded in 1991, award-winning coffee roaster Crimson Cup is at the forefront of the coffee industry. Crimson Cup travels the world searching for the perfect cup – driven by meaningful local relationships, honesty, and a shared vision for the future.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open a coffee shop. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.

Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store.

To learn more or to get in touch, visit

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