Want to learn how to open a coffee shop in West Virginia.? Get insights on starting a thriving coffee shop in The Mountaineer State from the experts at Crimson Cup Coffee & Tea. Through its 7 Steps to Success coffee shop startup program, Roast magazine’s 2016 Macro Roaster of the Year has taught over 300 entrepreneurs in 30 states how to open a coffee shop, including one in West Virginia.
West Virginia ranks 37th among the states in the number of coffee shops per capita with fewer than one coffee shop for every 7,817 residents. That leaves a lot of West Virginians without a local coffee shop. With the 3rd-lowest cost of labor in the USA, opening a coffee shop in West Virginia is a great choice for entrepreneurs.
Entrepreneurs Kevin and Sarah Zakariasen named Stonewall Coffee in Clarksburg, West Virginia for the city’s most famous native son. A statue of Civil War General Thomas Johnathon “Stonewall” Jackson sits in the plaza next to their coffeehouse in historic downtown Clarksburg.
The Zakariasens and their children settled in Clarksburg after spending eight years as missionaries in South Africa. They realized downtown Clarksburg was ripe for revitalization and saw an opportunity to strengthen the community through coffee. The couple explored coffee franchise options and visited Jitters Coffee House in Millersburg, Ohio, a nonprofit coffee house supported by Crimson Cup.
Even after the recommendation from Jitters Owner Martin Mann, the couple felt reluctant to purchase Crimson Cup’s 7 Steps to Success book and follow its tenets. After trial and error, they began following Crimson Cup’s guidance. “Knowing what we know now, we would have paid much more for the 7 Steps book,” Kevin said. “It is one of the best investments we have made.”
They also benefited from Crimson Cup’s comprehensive on-site training for coffee shop owners and baristas. 7 Steps Project Manager and Trainer Steve Bayless spent a week training the Zakariasens in their own coffee shop, then stayed on site for the soft opening in December 2016. About five years after opening their first location, the Zakariasens started a second Stonewall Coffee in nearby Bridgeport in April 2022.
About Crimson Cup Coffee & Tea
Founded in 1991, award-winning coffee roaster Crimson Cup is at the forefront of the coffee industry. Crimson Cup travels the world searching for the perfect cup – driven by meaningful local relationships, honesty, and a shared vision for the future.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open a coffee shop. By developing a coffee shop business plan, entrepreneurs gain insight into coffee shop startup costs.
Crimson Cup coffee is available in over 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 30 states, Guam, and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store.
To learn more, visit crimsoncup.com.