Specialty coffee roaster Joe Van Gogh launched new retail packaging that features the work of renowned artist Vincent van Gogh. The packaging celebrates Joe Van Gogh’s commitment to the careful craft and artistic inspiration of every roast as it searches for “the art of the bean.®”
Robbie Roberts, Founder of Joe Van Gogh, said: “We want to more directly connect ourselves to the inspirational work of van Gogh. These bags make a visual connection to a master’s work and inspire us to master our coffee craft. The new bag designs also give us a moment to appreciate Vincent van Gogh’s achievements every time we open one or ship one to a customer.”
The new packaging features three famous van Gogh paintings: “Vase with Twelve Sunflowers (1889); “Wheat Field with Cypresses (1889); and “The Starry Night (1889).
“Like great art, great coffee is a sensory journey that inspires and transforms,” said Lane Mitchell, Marketing Director at Joe Van Gogh. “By featuring a storied artistic master like Vincent van Gogh, we convey the artistry of the beans inside and reflect the many coffee masters – from seed to service – who are involved in bringing our coffee to the world.”
Joe Van Gogh traces its beginnings to 1991 as a single coffeehouse, where coffee was roasted just inside the front door. Joe Van Gogh coffee can be found at hundreds of coffee shops, cafes, restaurants, hospitals, groceries and specialty retailers across the nation, including cafes in Durham, Raleigh and Chapel Hill, NC.
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