Loose Goose Coffee Company Opens in Terre Haute, Indiana through Crimson Cup’s 7 Steps to Success Coffee Shop Startup Program

Having worked as a barista, Rachel Targett wanted to open her own shop to gain control over quality and customer service. “I wanted barista to be my forever job,” she said. “I enjoy quick interactions with people all day long.” The couple learned how to start a coffee shop with the help of Crimson Cup Coffee & Tea.

“I came across them when I was researching what I needed to open my own shop,” Rachel recalled. “The products are awesome. “I needed coffee experts to lead me through the process, and I was impressed that Crimson Cup bases its success on my success.” Through its 7 Steps to Success coffee shop startup program, the roaster helps entrepreneurs open and run coffee businesses serving their local communities. “We’re honored to help Rachel and Richard bring terrific coffee to Terre Haute,” said Crimson Cup Founder and President Greg Ubert. “We look forward to working with them to grow their coffee business over the months and years to come.”

Through the 7 Steps program, Crimson Cup has helped over 200 entrepreneurs in 30 states start coffee shops in their communities. The program covers everything entrepreneurs need to run profitable coffee shops. From choosing the right location and writing a sound business plan to training baristas and marketing to customers, 7 Steps coffee shop startup consultants guide new owners from initial concept through opening day and beyond.

Trainer and Project Manager Steve Bayless visited the shop the week before the soft opening to train Rachel and her baristas in drink preparation and all aspects of coffee shop management. After working with Steve, Rachel said she found Step 5, Focus on Training, most valuable. “I don’t know where I would be without that happening,” she said. Rachel’s advice to others thinking about opening a coffee shop: “Plan on lots of delays. Expect things to not come easily.”

Now open on the South Side of Terre Haute, Loose Goose Coffee Company offers a warm, friendly place to connect over terrific hot, iced or blended coffee drinks and local baked goods. A drive-thru caters to coffee lovers on the go. The coffee, roasted by Crimson Cup, has received a warm welcome from local coffee lovers. One Facebook reviewer said, “I was in the coffee business for a decade and I am pretty picky about my coffee. I had an americano today that was extremely smooth and probably the best I have had in Terre Haute in a very long time.”

The Targetts invite everyone in the Terre Haute area to visit. To keep up with events and announcements, follow the store’s Facebook Page.

About Crimson Cup Coffee & Tea

Since May 1991, award-winning coffee roaster Crimson Cup Coffee & Tea has roasted sustainably sourced craft coffee for consumers and wholesale customers. The company also operates several Crimson Cup Coffee Houses and a Crimson retail flagship store.

To learn more, visit crimsoncup.com.

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