How A Former Green Beret Brewed His Coffee Passion Into An $80M Business


Evan Hafer is passionate about coffee — so much that, as a soldier deployed to Iraq and Afghanistan, he modified his Humvee to fuel his companions.

After 15 years of military service, he co-founded Black Rifle Coffee with some of his fellow veterans, and turned it into an $80 million coffee empire.

“We’re all special operations veterans… I just so happened to be the guy that really loved roasting coffee,” Hafer told Yahoo Finance in an interview this week.

Whatever’s in the brew, it seems to be working: Black Rifle said they earned $1 million in revenue in 2015, which exploded to $30 million in 2017. They now expect to end 2019 with roughly $80 million.

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