How Biggby Coffee works to compete with its giant competitors

How does a small Midwest coffee chain compete against the industry’s behemoths?

This week, Biggby Coffee co-CEO and cofounder Bob Fish joins the Restaurant Business podcast “A Deeper Dive” to discuss the chain’s growth strategy.

Biggby is a 260-unit restaurant chain headquartered in Lansing, Michigan. The company has ambitious growth plans for the near future, having largely escaped the pandemic unscathed. This is largely accomplished through a franchising model.

Fish discusses this expansion. He also discusses the importance of adapting constantly in a market where trends come and go quickly. And he discusses the importance of convenience—and why coffee chains cannot survive solely on customers congregating in cafes.

The coffee market as a whole continues to change and evolve, with more growth chains claiming a share of a market dominated by Starbucks, Dunkin’, and McDonald’s. It’s a fascinating exchange with one of these players.

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