Earlier this week, California-based cannabis company Caliva announced its first steps into the CBD beverage market with Soul Grind, an infused cold brew coffee line launching later this month.
Speaking with BevNET, Caliva head of beverage Chris Cuvelier said Soul Grind is part of a broader portfolio strategy for CBD drinks. The company currently manufactures both THC and CBD products including cannabis flower, tinctures and edibles. But Soul Grind will be its first brand sold into mainstream retail channels.
“[With cannabis] we have different products that target different consumer groups at different price points, so with beverage we are following that same trend,” Cuvelier said. “We believe we can develop a portfolio of infused beverages that target different consumers at different need states.”