A Netflix for coffee? Panera offers an $8.99 a month coffee subscription

From bostonglobe.com

The battle lines of the fast-food breakfast wars have been drawn, and Panera Bread is hoping to disrupt the morning meal as we know it.

On Thursday, the company is unveiling a subscription plan for its most popular caffeinated drinks. For a flat rate of $8.99 a month, customers can get unlimited coffee (hot or iced) and tea at all of its stores nationwide.

The company’s chief executive, Niren Chaudhary, is calling the concept “the democratization of coffee.” But it’s really Panera’s attempt to stake a claim on the growing number of Americans who are choosing to buy breakfast outside of their homes.

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