Counter Culture Coffee hosts pop-up coffee shops
Counter Culture Coffee, a popular speciality coffee roaster based in Durham, North Carolina, operates training centres throughout the country where its experts teach wholesale customers, baristas, and restaurateurs everything they need to know about coffee: bean sourcing and brewing techniques, as well as the lexicon used to describe how coffee smells and tastes.
The centres, including one in Somerville, also hosted free coffee gatherings on Friday mornings for coffee lovers, but had to cancel public events for nearly two years due to the pandemic. The company is now revitalising its community outreach efforts by hosting a pop-up coffee shop on the last Friday of each month from 11 a.m. to 2 p.m. The next one is scheduled for February 25.
Shift Drink (a play on the free drink restaurant employees frequently receive at the end of a long shift), the pay-what-you-want cafe features Counter Culture’s single-origin or limited-edition beans, espresso drinks, and a monthly signature beverage. Proceeds from the event will benefit a local charity. “Navigating this pandemic has not been easy,” Counter Culture’s content and education director, Emily Davis, explained.
“A pick-me-up is the bare minimum we can do to demonstrate to our communities that we care.” Registration for Shift Drink is encouraged but not required at the Boston training centre in Somerville (374 Somerville Ave.).
