Starbucks Reserve® Roastery Tokyo Marks 5th Anniversary

Starbucks Coffee Japan, Ltd. is celebrating the five-year anniversary of the Tokyo Roastery with a six-month celebration starting February 28. The theme of the celebration is 5 Senses and Coffee, and from the end of February until early September, the Tokyo Roastery will host three experiential moments that engage the five senses. The commemorative collection released for the celebration will include mugs and bottles adorned with limited edition anniversary art.

The art, created by Seattle-based artist Shogo Ota, builds on the theme that a story begins with the singing of the Siren. The central motif is the Siren, a mermaid with two tails and a beautiful singing voice to charm sailors. The five stars represent the singing voice of the Siren as she reaches out, while elegant, billowing hair represents waves and the aroma of coffee. The symbols of the Tokyo Roastery are painted, such as Cupper Cask and Roaster, cherry blossom trees swaying along the Meguro River, and coffee trees.

During the anniversary promotion, partners at the Tokyo Roastery will welcome customers wearing a silk-screen printed bandana featuring this artwork. Shogo Ota has collaborated with Starbucks on several projects, such as Green Cup Starbucks in 2016, You & Starbucks launched by Starbucks Coffee Japan in 2018, and the design for the cup with a single stroke in 2020.

The anniversary rollout schedule and themes include Story and Coffee from February 28 to Early May, Handcrafted and Coffee from Early May to Late June, Time and Coffee from Late June to Early September, and Artist Collaboration Collection reflecting the stories of the last five years.

To celebrate the 5th anniversary of the Tokyo Roastery, seven items with anniversary art, such as mugs and bottles, will be available on February 28. The merchandise will feature the Siren on stainless steel bottles, the infamous White Whale from which the Starbucks brand name is derived, the quetzal, African elephant, and Sumatran tiger, and the carp, which symbolize the three major coffee origin countries.

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