Bellwether Coffee Propels Next Phase of Micro-Roastery Movement for Coffee Retailers with New Electric Roaster

Bellwether Coffee, a technology company that transforms retailers into sustainable on-site roasters, is launching the first-ever compact, ventless commercial roaster for less than the cost of an espresso machine. The Bellwether Shop Roaster enables more retailers to serve fresher coffee at a fraction of the cost while reducing their carbon footprint. The fully automated system is offered as a countertop roaster or with a Continuous Roasting Upgrade and includes access to the Bellwether Green Coffee Marketplace, a global library of expertly sourced coffees paired with custom roast profiles.

The Bellwether Shop Roaster allows retailers to roast hundreds of pounds of coffee each week, even those with limited space. It cuts wholesale coffee costs in half and reduces the carbon footprint of a pound of coffee by an average of 87%, at just one-fourth the cost of the Bellwether Series 2 Electric Roaster. The Bellwether system is simple to install and operate, allowing anyone to roast the highest quality, most sustainable coffee.

Bellwether’s lower-cost roaster was developed in response to the increased demand for electric coffee roasting worldwide. The company experienced significant momentum in 2023, led by international expansion to Japan and Europe, including new partnerships with Japanese retailer MUJI, The Hagen Project, and High Grade Coffee in the United Kingdom.

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