Why Baron Davis Invested In Kitu Super Coffee

From: forbes.com

Baron Davis is hoping to strike gold again. The two-time NBA All-Star was an early investor in Vitaminwater, cashing out after it was sold to Coca-Cola for $4.1 billion in 2007.

More than 10 years later, Davis is investing in Kitu Super Coffee, an organic ready-to-drink coffee beverage with zero sugar, 10 grams of protein and MCT oil—the latter can quickly be absorbed by the body and turned into energy.

“This is very similar to the opportunity with Vitaminwater,” Davis said. “The DNA is extremely similar and so is the drive and the vision.

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