Hiding From The Reality of The Coffee Supply Chain

Lee Safar and Diego Baranoa discuss the future of coffee production in 2024, focusing on issues such as lack of motivation, toxic positivity, labor shortages, pricing, and climate change. They also discuss the financial burdens faced by coffee farmers, leading to a trend of selling lands for urban development. The episode emphasizes the need for immediate action to find sustainable practices and solutions for the future of coffee production, emphasizing the importance of acknowledging these problems.

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