Starbucks Releases ‘Swicy’ Refresher Beverages Built Off Sweet Heat Trend

Starbucks has launched three new Spicy Lemonade Refreshers and a new cold foam flavor called Spicy Cream Cold Foam, based on the “swicy” trend. The “swicy” term is a combination of the words “sweet” and “spicy,” and the refreshers will only be available this spring while supplies last. The new flavors include Spicy Dragonfruit, Spicy Pineapple, and Spicy Strawberry, each with unique flavors.

Swicy food is a combination of sweet and spicy, also known as “sweet heat.” The craving for “swicy” has increased in recent years, with more “swicy” products emerging, especially in the condiment and drink categories. In 2023, “swicy” items on menus were up 38%, according to market research firm Datassential. Nick Wuest, senior manager at Shake Shack’s Innovation Kitchen, noted a growing popularity with a classic “swicy” product, a Mexican chili-lime salt called Tajin.

The popularity of “swicy” food has led to more adventurous eating habits, with people being exposed to more exciting ways to eat. Starbucks’ new Spicy Lemonade Refreshers and cold foam flavor will only be available this spring while supplies last.

Read More @ USA Today

Suggested Reading