Mrs&Mr Brew Up a Delicious Refresh for La Colombe

La Colombe, a coffee roaster known for its specialty blends and craftsmanship, is introducing a refreshed visual identity and ready-to-drink Draft Latte to its beverage lineup. The new visual identity pays tribute to the coffee roaster’s rich graphic tradition while infusing it with a contemporary twist. The revamped wordmark, hand-drawn to evoke vintage charm and a renewed sense of pride and authenticity, and the iconic dove emblem, symbolizing La Colombe’s pioneering spirit, have been reinvented to exude uplift and forward momentum.

The rebrand resonates throughout every aspect of the brand, from the logo and packaging to the café ambiance and retail presence. Chobani Founder and CEO, Hamdi Ulukaya, said the refreshed brand look honors La Colombe’s powerful heritage and simplicity, seamlessly tying together the brand experience in products and cafes. Mrs&Mr introduced a bespoke typeface, Draft Latte Sans, inspired by industrial fonts, infused with a human touch, mirroring the artisanal craftsmanship that defines La Colombe’s products.

The refreshed identity comes together in the Draft Latte packaging, where every detail conveys a sense of authenticity and quality. The can’s base color, now a luscious cream tone, echoes the freshness of farm-fresh milk, while the enlarged logo and subtle drop shadow ensure maximum shelf presence. The design system reflects the heritage, craft, and quality La Colombe puts into every aspect of their coffee experience.

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