Deer Park Nonprofit’s Online Coffee Business Was Going Great — Until COVID-19


CEO Chris Clark is an entrepreneur who loved coffee and had a passion for helping others, and the nonprofit ground out specialty roasts and sold them by the bag through its website while designating a portion of proceeds to local organizations.

In its first few months, Fair Dinkum gradually built up a loyal customer base, and by the beginning of new year, it was selling between 50 to 75 pounds of coffee every week.

According to Clark, the business is now averaging only 2 to 5 pounds a week and social distancing has put a halt to previously monthly brainstorming meetings, where the four-member team — Clark, co-founder and vice president John Sheffield, secretary and manager of quality control Stacye Hughes and marketing director Jonathan Clark — bounced around new ideas and marketing strategies. Now, those ideas are passed via texts and phone calls, losing something in the process, said Clark.

Read More

Suggested Reading