Kahluá has introduced a new label design that is influenced by the coffee culture of Veracruz, Mexico, where the company was founded.
It’s the first time in over a decade that the world’s best-selling coffee liqueur has been redesigned.
Kahluá has pledged its support to baristas and coffee shops around the world, providing a “coffee clinic” to assist them in obtaining alcohol licences to serve drinks, as well as barista bartender training through the Global Coffee School, which coincides with the redesign.
Tamara Urukalo, Kahluá’s global vice-president of marketing, said, “We at Kahluá pride ourselves on our unserious attitude, and commitment to creating an exceptional coffee liqueur that coffee and cocktail fans alike would love.”
“But it’s not only about the taste; it’s also about the look, so we thought it was only fair to give our iconic bottle a bold and modern makeover that takes inspiration from the world of coffee and stands out.
“Our team has worked tirelessly to modernise our iconic bottle, and we can’t wait for customers to get their hands on it and pour themselves a delicious coffee cocktail.”
People are consuming more coffee than ever before, according to OnePoll study. The average person consumes over 1,350 cups of coffee each year, totalling 85,000 cups over their lifetime – enough to fill four Olympic-sized swimming pools.
By 2022, Kahluá has set targets for 100 percent of coffee to be sourced from sustainable practises and 100 percent of farm families to be above the poverty line, with access to clean water and services, as part of the liqueur brand’s Coffee for Good initiative.