Under its Press’d line, DreamPak, the leading innovator of shelf-stable liquid mixes for the food and beverage industries, has introduced its ‘Ultimate Concentrated Coffee’ in shelf-ready bottles.
The product has a 50X coffee concentration, which means that when making the finished beverage, one part concentrate is diluted with fifty parts water. DreamPak’s offering represents by far the most focused delivery on the market in the exploding “Micro-Dose Concentrate” sub-category of coffee. “If anyone tried to concentrate liquid coffee any more, it would have to be in solid form,” said Tarick Gamay, the beverage company’s VP of Sales and Marketing. “We’ve seen new brands promote a 20X coffee concentration, which translates to 1 Tablespoon (15ml) per serving. For one serving equating to 1 Teaspoon (5ml), Press’d is slightly less diluted.”
Because of the efficiencies obtained from fitting more servings into a smaller container, the ‘Micro-Dose’ coffee subcategory is all about concentration. “A more concentrated coffee yields less liquid per serving, resulting in more servings per bottle, resulting in a better value for the consumer,” Tarick added. “For $9.49, each 8oz. bottle of Press’d provides 50 servings of quality coffee, equating to less than $0.20 per serving. For simply a bulk offering wrapped in a shelf-ready PET bottle, this is a fantastic deal.”
In terms of packaging options, liquid consistency, and flexibility, DreamPak’s offering stands out from the competition. Press’d Coffee is the first super-concentrated coffee available in plastic bottles, which retailers and brands prefer over glass because of the chance of breakage. Since the syrup-like consistency is thicker than other liquid coffees, it can be used in a number of unconventional ways, such as baking (add to cake/brownie batter), cooking (as a marinade), and topping/mixing (add on top of ice cream or mix with yogurt).
DreamPak is now private labelling for select national and store brands, in addition to selling the offering on Amazon and direct-to-consumer on its website.