How Coffee Growers Can Adapt To A Precipitous Industry: Q&A With Dean’s Beans Founder Dean Cycon


Dean Cycon spoke recently to students at Harvard Business School. A student asked him what his profit margin was at Dean’s Beans Organic Coffee, a company he founded in 1993 in western Massachusetts using beans grown by small-scale farmers around the world.

“Enough,” Cycon said. It was an unusually succinct answer for someone who prefers long, involved responses to questions he regularly fields regarding what he’s learned in more than four decades of working to improve the plight of the working poor in rural communities throughout Latin America, Africa and Asia.

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