New Coffee Shop Owners Face Pandemic Shortly After Opening


In the 18 months Max Puterbaugh spent on the grueling rehab of the South Slope building that had long housed JJ’s Tires, he was also building a future customer base, one passer-by at a time.

“People in the neighborhood were really curious,” he says. “They would look in the windows and ask what we were doing.”

What he, his father-in-law and brother-in-law were up to was transforming the dilapidated corner building on Southside Avenue into the pristine space that would become South Slope Cheese Co. on one side, and Puterbaugh and his wife Jordane’s coffee shop, Farewell, on the other.

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