Coffee is one of the most popular drinks in the Middle East, and many in Saudi Arabia have been turning their love for the drink into profitable businesses.
Cafes are a favorite haunt of youths in the Kingdom, and due to their huge popularity, international coffee brands have made their products available in sachet form for people on the go.
Based on the same idea, startup Qcoffee — founded in 2017 in Alkhobar — introduced its distinct Saudi coffee in sachets so that customers could enjoy coffee whenever and wherever they chose.
Ahmed Habib Al-Abbad, a founding partner at Qcoffee, said he and his four brothers — all coffee lovers — came up with the idea.
“My brother Zaki is a coffee taster; he studied and designed the product. We worked hard to gain a foothold in the market of specialized distilled coffee,” he said.