Could Dalgona Coffee Become More Than Just A TikTok Trend?


Dalgona coffee, also known as whipped coffee, dominated social media feeds in March while many quarantined themselves at home during the coronavirus pandemic. The beverage—essentially a glass of milk (or dairy alternative) topped with a creamy blend of instant coffee, sugar and hot water—became a popular trend on digital platforms such as TikTok, YouTube and Instagram. Views for YouTube videos with the word “dalgona” in the title reportedly went up 5,000% in the second half of March.

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