How I Saved My Small Business: A Swanky Coffee Shop Pivots To Toilet Paper And Cheetos


Kristine and Drew Coffman moved from Florida to Redding, Calif. with a vision: Open up a beautiful little boutique hotel—the kind that people drool over on the Travel Channel—with a coffee shop or restaurant on the first floor.

That was 2016. By 2018, the Coffmans had saved enough money to close on a building, and a year later, they opened Evergreen, the Insta-worthy, hotel-coffee shop hybrid of their dreams.

Redding, which is a few hours north of Sacramento, has a population of just over 90,000 people — many of whom are transplants from other parts of the country, or students at local colleges. As owners of one of the only specialty coffee shops in the area, the Coffmans wanted to “help push [the city] forward, and provide ways for people to feel like they could thrive here, whether they’re moving here or just driving through,” Kristine says.

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