Hugo Coffee Roasters Boosts Reach In Nationwide Animal Rescue Thanks To Thoughtlab Grant


Hugo Coffee Roasters is poised to make an impact on animal rescue around the nation thanks to a couple of direct-to-consumer online sales programs made possible by a grant from ThoughtLab, a digital marketing agency in Salt Lake City.

Since the grant was announced in May, Hugo Coffee director of marketing Lydia Martinez has worked with ThoughtLab on solidifying these programs.

“The first thing we wanted to do was broaden our influencer marketing program,” Martinez said

“We work with partners who are dog lovers, outdoor adventurer lovers and animal-rescue supporters who love coffee to help us spread the word about Hugo and put us on the radar of more people who are like those influencers.”

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