SANTA CRUZ, California – (BUSINESS WIRE) – Verve Coffee Roasters, a specialty coffee company based in Santa Cruz that produces some of the world’s finest craft coffee, has introduced a new line of ready-to-drink (RTD) Flash Brew Oatmilk Lattes. Available in three flavors, including The Original, Chocolate, and Honey Lavender, a first-to-market flavor in the category, Verve’s Flash Brew Oatmilk Lattes contain, on average, 40 to 50 fewer calories per serving and 2 to 3 fewer grams of sugar than comparable products. The new RTDs are now available at all thirteen Verve cafes in California, and will be available this summer on Verve’s website, Amazon, and in grocery stores.
“Our Flash Brew Oatmilk Latte is for those who place a premium on quality, care, and ingredient selection. A beverage created for convenience is not exempt from the meticulous crafting process that all of our products undergo, in our opinion.
Colby Barr, co-founder of Verve Coffee Roasters, stated, “We make thousands of delicious lattes daily across all of our cafes, putting us in the best possible position to bring a ready-to-drink product to market that uses the same high quality ingredients that we use at retail.” Our team has spent years perfecting the recipe for our Flash Brew Oatmilk Latte to ensure that it is unlike anything else.
The new Flash Brew Oatmilk Latte category is an alternative milk extension of Verve’s Direct Trade Flash Brew, the brand’s first RTD product that was launched in 2018 and became wildly popular almost immediately. In order to expand the brand’s RTD category, Verve created a proprietary oatmilk recipe to complement the Flash Brew nitro-infused coffee, resulting in a made-from-scratch innovation designed specifically for Verve’s customers.