‘Game of Thrones’ Earned Starbucks $2.3 Billion In Free Advertising With A Fake Coffee Cup

From: cheatsheet.com

Brands drop millions of dollars for the chance to associate with big-name shows. Product placements make money for television studios and boost revenue for products, too. But no one expected a period piece like Game of Thrones to earn billions for the very contemporary coffee company, Starbucks.

The wildest thing about the accidental product placement which earned the multinational coffee chain so much extra revenue? It wasn’t even a Starbucks cup after all.

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