Coffee Shop Raises Prices 50 Percent To Pay Employees $50K


Elle Jensen doesn’t think customers should decide the worth of her baristas.

The owner of Amethyst Coffee eliminated tipping at her three locations and raised prices by 50 percent in May to pay her employees what she’s calling “a living wage.”

Amethyst Coffee’s three operating locations are at 1111 Broadway in the Golden Triangle, in Berkeley at 4999 W. 44th Ave., and in Edgewater at food hall Edgewater Public Market. A fourth location, inside the event space Realm at 3851 Steele St. in Clayton, remains closed in the wake of the pandemic.

A to-go cup of black coffee at Amethyst is now $4.50 before tax, compared to $3.25 previously. A latte that was previously $4.50 is now $6.75.

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