New Orleans Roast Coffee & Tea’s products are now available at Walmart stores in Louisiana and Mississippi, as well as on Walmart.com. New Orleans Roast Coffee, which is part of the Ballard Brands portfolio, was one of 800 firms who pitched their products to be chosen as a finalist in Walmart’s 2020 Open Call event. Three tasty kinds of New Orleans Roast Coffee will be available in 12oz. coffee bags and single serve cups at Walmart. Products are already on Walmart shelves and can be ordered online through Walmart’s website.
In the seventh edition of Walmart’s Open Call, over 4,800 firms from across the United States and around the world submitted applications. The group was then whittled down to about 800 entrepreneurs, who pitched their items to a panel of Walmart and Sam’s Club buyers, including New Orleans Roast. The event was the company’s first-ever virtual Open Call, and it was in its seventh year.
Ballard Brands President Peter Boylan remarked, “We’re thrilled to have been in the same company as some amazing firms in the event, including some right here in our backyard right here in Louisiana.” “Through this opportunity, we hope to reach out to additional customers and introduce them to our rich, fragrant roasts and blends.”