PORTLAND, Ore., Aug. 2, 2022 /PRNewswire/ — To promote its popular energy drink brand, FUEL, Black Rock Coffee Bar has designated the week of August 5 through August 11 as FUEL Week at its more than 100 U.S. locations.
During FUEL Week, customers of Black Rock Coffee Bar can stay fueled, energized, and refreshed by purchasing the featured large FUEL drink of the day for just $2.00.
“We are excited to feature our popular FUEL drinks as a way to cap off the summer,” said Josh Pike, CEO of Black Rock Coffee Bar. “We developed our energy drink, FUEL, from the ground up with the help of baristas and customers, and we are confident that our flavored energy drink will ‘FUEL Your Story’ this summer.”
Black Rock Coffee Bar provides organic sugar-free and regular FUEL, as well as over 20 fruit flavors that can be combined to create one’s personal favorite. In addition to an infinite variety of fruit flavors, customers can make their FUEL beverage sour and serve it over ice or blended.
Black Rock Coffee Bar is well-known for its premium roasted coffees, teas, smoothies, and blended energy drinks. Black Rock Coffee Bar was established in 2008 in Portland, Oregon, a region of the Pacific Northwest renowned for the quality of its coffee. Since then, it has expanded throughout the west and into the sunbelt, including Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington. The Portland Business Journal recently named the boutique coffee chain the fastest-growing private company in Oregon and Southwest Washington in 2021.