Trace The Journey Of Your Coffee From Crop To Cup With Ethical Bean

From: benzinga.com

First brewed in Canada in 2003, Ethical Bean is driven by the belief that the fairtrade model doesn’t have to live on the fringe. Using only fairtrade certified and organic beans, the brand does its best to live up to the ‘ethical’ in its name. This is part of what makes Ethical Bean just. better.®

Great coffee should not translate to complicated or elite. From crop to cup, Ethical Bean allows consumers to trace the journey of their beans with a unique QR code on the back of each bag. With a quick point of a smartphone camera, coffee lovers will learn which fairtrade co-ops their coffee is from, when it was roasted, for how long, at what temperature, and how the coffee scores on sweetness, body, acidity and more.

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