Coffee Supreme, New Zealand’s iconic coffee brand, today announced the appointment of Jesse Newson as the company’s new chief executive.
Newson joined Coffee Supreme five years ago as group commercial director and has served as co-leader of the company for the last 18 months alongside group operations director Heath Cater.
Chris Dillon, founder and board chair of Coffee Supreme, stated that Newson was instrumental in navigating the company through Covid-19 and was a key driver of the company’s transformation.
“Jesse has aided in the growth of our 28-year-old coffee roasting business from a wholesale café supplier to one with a sizable direct-to-consumer e-commerce presence in New Zealand and Australia, as well as a growing presence in over 200 New Zealand supermarkets.” We’re looking forwards to seeing Jesse continue to grow,” he said.
While the last 18 months have been devastating for hospitality businesses, Newson stated that Coffee Supreme’s primary focus has been on keeping its people and business healthy in order to assist in rejuvenating its customers and industry.
“We’ve concentrated on supporting our cafés across the country during this trying time, while also steadily expanding our e-commerce capabilities so our loyal customers can drink Coffee Supreme at home, at work, or at their favourite café,” he explained.
Dillon stated that the appointment represents a watershed moment in the evolution of a great business and a beloved brand. “We are confident that Jesse is the ideal person to lead Coffee Supreme, nurture our wholesale customers, and propel us forwards during the exciting multi-channel growth period ahead.”
Coffee Supreme is one of Wellington’s original ‘big three’ roasting businesses, which helped shape New Zealand’s café culture in the 1990s and 2000s.