A new year is an excellent opportunity to abandon your previous marketing strategy and embark on something new. Whether you’ve recently opened a new coffee shop or have been in the game for years, it’s time to brainstorm some new ideas for 2022 marketing strategy and content. Maintaining customer engagement is not easy, but by adjusting your strategy and attempting new things, you may just attract the crowd you’ve been missing.
For many coffee shops, 2021 was a whirlwind, making it difficult to maintain customer engagement while adjusting to new pandemic protocols. While pandemic protocols may extend until 2022, there is no reason your marketing strategy cannot be reenergized with some fresh new ideas.
Consider the following eight suggestions for promoting your coffee shop in 2022.
Increase the Effectiveness of Your Loyalty Program
Offering free products through loyalty programmes is one of the most effective ways to attract new customers and retain existing ones. A loyalty programme enables you to reward customers for frequent purchases, thereby encouraging them to return for additional visits. Loyalty programmes can operate in a variety of ways—by offering points redeemable for purchases or by offering a free item after a certain number of purchases.
Loyalty programmes come in a variety of forms, including the following:
Electronic tracking Receipt cards
Offering rewards or loyalty programme cards or digital tracking is an excellent way to build a base of repeat customers, and these cards or programmes should be made available to all customers. Employees should be able to explain the benefits of these cards and why they should be carried by customers. Customers will receive a complimentary beverage or pastry (or whatever you choose), and you will have begun the process of converting a new visitor into a loyal customer.
Make Reusable Mugs and Refills Available
Many people make purchasing decisions based on shared values. For some, coffee shops that offer incentives for reusing mugs increase their appeal. By offering a programme that rewards customers for bringing their own reusable cup or mug in exchange for a slight discount on their drink, you’ll please these types of customers, save money on cup costs, and contribute to environmental protection.
When customers dine in, many coffee shops also offer refills on select beverages. By providing refills on simple beverages such as drip coffee or hot tea, you may encourage customers to stay longer (and make further purchases).
After all, owning a coffee shop is all about creating an environment conducive to socialising, studying, and accomplishing tasks. Creating an environment in which people want to spend time is critical to your success. Additional incentives only serve to sweeten the deal.
Conduct an Outstanding Social Media Campaign
If your business does not already have a robust social media presence, this should be your primary marketing objective in 2022. By developing a cohesive, creative social media strategy for your business in the new year, you can attract new customers and convert existing ones into regulars and superfans.
To plan a successful social media campaign, you’ll need a plethora of great post and story ideas, as well as a visual strategy for those posts. When it comes to Instagram posts, theming can make all the difference. Not only that, but using social media to continue the theme and brand of your coffee shop can help significantly with brand recognition.
Nowadays, an increasing number of people follow businesses on social media, making it critical to maintain a presence there. Most importantly, have fun with it and allow your business’s personality to shine through everything you post.