Omaha-Based Coffee Company in National Spotlight at Frisco Bowl

Omaha-based Scooter’s Coffee, the drive-through coffee chain that took over sponsorship of the University of Texas at San Antonio Roadrunners football game, is celebrating its 750th location in Frisco, Texas. The company’s chief marketing officer, Malorie Maddox, said the bowl is a significant moment for the brand, as it raises brand awareness and honors franchisees. The company has 750 locations in 30 states and plans to open 1,000 by the end of 2024.

The game will feature familiar faces and beverages, as well as an unusual dousing of the coach at the game’s end. Don and Linda Eckles, founders of the company, will participate in the coin toss. The Eckles’ opened their first store in 1998 in Bellevue, Nebraska, and has grown steadily on its fast service and varied drink menu. Scooter’s Coffee officials project that 1,000 franchise stores will be open by the end of 2024.

Between franchisees and employees, more than 350 people associated with Scooter’s Coffee will be in Frisco. About 40 employees, most from Omaha, are volunteering and helping with the game. Some volunteers arrived Thursday to hand out welcome bags and set up coffee kiosks at the Omni Frisco Hotel at the Star and the Westin Dallas Stonebriar. They handed out free coffee, cookies, and SCOOOT! Energy.

At the game, there will be a Scooter’s Coffee Fan Zone where fans can win prizes, including a foam cowboy hat for the first 5,000 fans and a bag of Scooter’s Coffee Frisco Bowl coffee. After the game, there could possibly be an unusual “coach dump,” where players drenched the winning coach in an icy beverage. Scooter’s will offer players an alternative to Gatorade and ice water, a cold brew.

Custom drinks will be sold at the stadium, including Frisco Lemonade and Frisco Scooot! Energy Infusion, with colors coordinated with the game. Fans can also order brewed Scooter’s Blend, Scooter Doodle Cold, Caramelicious, Turtle Latte, and Vanilla Latte.

Read More @ Omaha World Herald

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